Parampara and Strategy

In life, ‘Parampara’ is mostly hovered by Idiosyncrasies whereas in Corporate, we tend to use term ‘Strategic’ so often without fully understanding the Corporate Strategy. For instance, not eating non-veg on a particular day becomes parampara and planning team lunch becomes strategic. #thewittymarketer #beings #corporate #corporatestrategy #strategy #parampara #idiosyncrasies #family #business #success #ceo #work #officestyleContinue reading “Parampara and Strategy”

Marketing and Cooking

This lockdown will help us learn and connect many skills! Cooking is one of them. Like Philip Kotler said, ‘Marketing takes a day to learn and a lifetime to master it’ , same is applicable for the art of Cooking. Also like In Marketing, you need a blend of data driven insights and creativity toContinue reading “Marketing and Cooking”

Covid19: Virus doesn’t differentiate!

This is the ultimate test for humanity to prove how we have the ability to step up in this difficult time and do something for others by sacrificing some personal convenience and comfort. Our actions will not only impact us but others around us too! Its time to rise above all the manufactured divides andContinue reading “Covid19: Virus doesn’t differentiate!”

COVID19: Brand Leadership

Leaders and their leadership is tested in difficult times. During these unprecedented times, Industry leaders need to rise up to the challenge and respond rather than react! For brands, either ways you will be a case study – for best practices or for the worst post COVID19 era. Make yourself the one to be proudlyContinue reading “COVID19: Brand Leadership”

About Brand Building

We all take time to establish our credentials as an individual or as a company! The driver is relevant sustainable engagement with time. #brandbuilding #marketing #brand #consumer #stayingrelevant #thewittymarketer #branding #inspiration #rightamount #create #socialmediamarketing #innovate

Consumer Lens

Its not about how your departmental lens defines the product or service! Its all about how relevant your offering is in the eye of consumer. #thewittymarketer #truestory #branding #marketingstrategies #brandbuilding  #marketing #product #service #consumerpsychologist #brand #management #slogan #strategy #branding #socialmedia #influencer #shopping #consumer #consumerisking #consumerfirst #stayingrelevant #relevant