Career: Adult Informed Choice


That’s true, the career we choose is one of the most critical activity in our lives. As it impact the major portion of our day, months and years. Make sure you give good amount of time to decide it and only YOU decide it for yourself.

This reminds me of two things which Jeff Bezos spoke about career during his last visit to India:

  1. There is a difference between ‘Birth-Gifts’ and ‘Career Choices’. Sometimes we misunderstand our ‘Birth-Gifts’ as ‘Career Choices’. Take time to discover your passion.
  2. Plan B should be to make plan A work. Always!

All the best!

#thewittymarketer #career

Game Changer: ‘Service Delivery’


One fundamental aspect that differentiates us from other god-made and man-made (AI bots) species on this planet would be the ability to express compassion.

Organizations tend to invest heavily on ‘Service Infrastructure’ to offer elevated brand experience to its consumers often times forgetting the ‘how’ aspect, which is called ‘Service Delivery’.

The show-stopper is always the ‘how’ part which is, completely dependent on the person actually delivering that service. Getting the ‘how’ right is the most challenging yet rewarding part of the entire brand experience cycle.

Most of the times we keep focusing on the ‘infrastructure’ part which is easy to fix but comes at a price. And that’s why we end up disappointed with some brands despite them providing best ‘Service Infrastructure’.

The crux being, even if you do not have funds to heavily invest in ‘Service Infrastructure’, a delivery of ‘Service with Compassion’ will win you more hearts and customers.

Repeat it consistently and you will build a compassionate Brand.

#thewittymarketer #businesses #compassion #brands #beings

Hustling and Aging!

Like they say, the only disability is a bad attitude. It doesn’t matter what age you are in, as long as you are willing to embrace change  and learn from the past; as long as you can keep that fire burning to achieve and aspire more; as long as you are willing to let go and forgive; as long as you are moving forward, you never grow old.

Being young is a state of body, youthfulness is a state of mind!

#thewittymarketer #hustle #entrepreneurship #attitude